This Privacy Policy describes the privacy policies and practices of B2B Fitness LLC dba Formula 55 (“F55,” “we,” or “us”). This Privacy Policy is only applicable to information we obtain in the course of our business, including though our website, F55 physical location(s), our social media accounts, communications with F55, and other online and offline offerings (collectively, the “Services”). This Privacy Policy does not apply to any third-party products, services or websites that you may be able to access via the Services, which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy. This Privacy Policy supplements and forms a part of F55’s Terms and Conditions. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information F55 Collects to Provide the Services.

Personal Information such as name, address, telephone numbers, email address, location, and payment card information (“Personal Information”) is provided to F55 to activate the Services.  Customers must promptly notify F55 of any changes to such Personal Information.

Your Personal Information will be retained for as long as necessary to fulfill the purposes we collected it for, for as long as you receive the Services, and for any period we are required to preserve your information or data because of litigation, investigations and other similar proceedings, or if a longer retention period is required or permitted by applicable law.

Information F55 Collects from the Website.

When visiting the Website, F55 collects the visitor’s IP address (the unique set of numbers used to identify the visitor’s computer), and his or her registered domain or home server.  F55 also collects information pertaining to the visitor’s operating system, browser version, referring site, and keywords used to locate the Website.  F55, its contractors and other third parties that help F55 provide the Services, or the Website may use “cookies” to improve visitors’ experience on the Website.  Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and transferred to your device. We use cookies to collect information in order to improve our services for you. The third parties we work with may also use cookies to help us analyze how our users are using the Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie. If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on. If a visitor requests information from F55 by sending F55 an e-mail or by filling out a form on the Website, F55 may save the visitor’s e-mail address and any other information that the visitor provides. This information may be used by F55 to provide services or products the visitor requests and to contact the visitor in the future by mail, by e-mail, or by phone to convey information about F55’s services. Visitors will always be provided with the option not to be contacted or to unsubscribe. 

Right to Access to Information Obtained by F55

You may obtain a copy of the Personal Information and the information collected from the Website that F55 has by emailing a request for a copy of that information to f55fitness@formula55.com or by sending a letter to 8745 Henderson Road, Tampa, Florida 33634, USA. If any of the information is inaccurate, you may send corrected information and a request that F55 correct its records. F55 will make the correction if supplied with sufficient information to allow it to confirm the identity of the person making the request.

How Information Is Secured

F55 uses a variety of safeguards to guard against loss, misuse, and alteration of Personal Information. Information transmitted to F55 is encrypted; access to Personal Information is limited to F55 and contractor personnel who need the information to provide the Services; and F55 uses and requires its contractors to use technical measures to guard against unauthorized access to Personal Information. Similarly, when you conduct payment card transactions with F55, F55 uses procedures required by the Payment Card Industry Data Security Standards.

F55 cannot, however, guarantee the security of any Personal Information, or information collected from the Website. Despite F55’s efforts to secure such information, it may be accessed, disclosed, altered, or destroyed by a breach of F55’s safeguards. You use the Services and visitors use the Website at their own risk. If F55 learns that a Customer’s Personal Information has been disclosed to an unauthorized person, F55 will attempt to notify the Customer.

Children’s Privacy

F55 will not knowingly collect Personal Information from anyone under the age of thirteen (13). Consistent with the Children’s Online Privacy Protection Act, the Website is not directed to children under the age of thirteen. Additionally, you must be over the minimum age to consent to the processing of your Personal Information as required by law to use our Services. If a child visits the Website and provides his or her personally identifiable information, F55 will delete that child’s information from its records at the request of the child’s parent or guardian.

How Your Information is Used

F55 uses Personal Information to provide Services to you. F55 does not currently share, sell, or rent any Personal Information or information collected from the Website to any third parties, other than to F55’s agents, and does not intend to do so in the future.

Right to Opt-Out

If you do not want F55 to share, sell, or rent any Personal Information or information collected from the Website to any third parties, other than F55’s agents, you have the right to opt-out of such potential information sharing. To request that such information not be shared, you should either send an email to f55fitness@formula55.com or send a letter to 8745 Henderson Road, Tampa, Florida 33634, USA.

F55 may share Personal Information and information collected from the Website with its agents, corporate affiliates, or advisors who help F55 operate and improve its business. F55 prohibits its agents, corporate affiliates, and advisors from using any information disclosed to them by F55 for purposes other than implementing F55’s instructions. F55 may use Aggregate Data to analyze use of the Services to determine ways in which F55 can improve the Services and to consider offering new services. F55 may also use information collected from the Website to analyze traffic to the Website to optimize our Website and customer experience. F55 may use or disclose Personal and Information and information collected from the Website: to comply with applicable laws; to protect the rights and property of F55 or others; safety and security issues; as evidence in legal proceedings; to cooperate with properly authorized law enforcement investigations; and in response to subpoenas from third parties. Finally, F55 may disclose or sell Personal Information and information collected from the Website as an asset in conjunction with the sale of F55 to a third party or in conjunction with the sale of a portion of F55’s assets.

Information Collected by Others

This Privacy Policy addresses only the policies and procedures of F55. F55 is not responsible for the privacy policies of third parties, including but not limited to those whose websites may be linked to the F55 Website.

Enforcement

If you believe that your rights as described in this Privacy Policy have been violated, you should email customer service at f55fitness@formula55.com or send a letter to 8745 Henderson Road, Tampa, Florida 33634, USA.  F55 will attempt to resolve complaints as quickly as possible. If F55 is unable to resolve your complaint regarding an alleged violation of this Privacy Policy, you may file a complaint with the Data Protection Authority for the country in which you live.

Amendments to this Privacy Policy

F55 reserves the right, at its sole discretion, to change, modify, add to, or remove any portion of this Privacy Policy, in whole or in part, at any time. F55 will include such Amendments on the version of this Policy that is posted on the Website.  Amendments to the Policy will take effect immediately upon being posted to the Website. Your continued use of the Services after F55 posts an Amendment constitutes your acceptance of and consent to the Amendment. If you do not accept such an Amendment, you must notify F55 within 30 days after F55 posts the Amendment that you have elected to terminate the Services rather than accept the Amendment.

By using the Services or the Website, you acknowledge that you have read and accepted this Privacy Policy. If you do not accept this Privacy Policy, please do not use the Services or the Web site.

Contact Us

If you have any questions about this Privacy Policy, please contact us at f55fitness@formula55.com.